How is in-app sponsorship different from social media reach?

Social reach is rented from a platform that controls the audience and the data. In-app sponsorship runs against your own opted-in audience, with verifiable engagement data you keep. Your sponsor sees who engaged, with what, and how often — not a guessed impression number.

Isn't this just another ad platform?

No — and the difference matters. Ad platforms sell impressions on borrowed audiences. Tiparra gives your club's sponsors the chance to be useful to fans who chose to be in your app and choose what to engage with. Sponsors earn attention by offering real value. You measure what they earn. The relationship — and the data — belongs to your club, not to us.

How quickly can sponsors be activated after the app launches?

Sponsor Stacks are pre-built. Most clubs can launch sponsor placements in the first match-day after go-live. Configuration is in the admin portal, not custom development.

Do we have to renegotiate existing sponsor agreements?

No. Tiparra adds digital inventory you can stack on top of existing partnerships, or use to build new tiers. Most clubs introduce it as added value at the next renewal cycle, then re-price upwards once they have a reporting cycle to point to.

Can sponsors manage their own content?

Sponsors provide the assets and you control placement through the admin portal. Larger partnerships can be given read-only dashboard access. Most clubs prefer to keep reporting under their control and export PDFs for partnership reviews.

What reporting do sponsors get?

Earned interactions, redemptions, taps, segment engagement, and visibility duration — exportable as PDF reports for partnership reviews. You choose what each sponsor sees.

How do we price sponsor packages?

Download our Sponsor Package Templates for three pre-built tiers, pricing logic, and the report format live clubs use. Or book a walkthrough and we'll work through it with your scenarios.

Sponsors & Partners

Sponsors don't buy attention on your app. They earn it.

Tiparra gives your commercial partners the chance to put real value in front of fans who choose what's worth their time. Every interaction is earned — and measurable. Build sponsor packages that prove what they're actually worth.

Book a 20-minute walkthrough Download Sponsor Templates

Your sponsors are asking harder questions. You don't have the answers.

Fence signage can't tell you who saw it, who responded, or what it was worth.

Social impressions are rented and unverifiable — you can't prove value with a number the platform controls and fans scroll past.

Your sponsors are now asking for digital activation, audience data, and proof. Most clubs are improvising the answer.

Your most engaged fans self-select. They vote, redeem, tap, claim — but only when the offer in front of them is worth their time. Sponsors who bring real value earn that engagement. Sponsors with just a logo don't. Most clubs can't let their sponsors compete on value because they don't have the digital inventory to make it possible.

The Sponsor Activation Stack

A Sponsor Activation Stack you can actually sell.

Your Tiparra app comes with a Sponsor Activation Stack — a configurable set of moments where commercial partners attach to real fan interactions. Every Action is trackable. Every interaction is with a fan who chose to engage. Every sponsor gets a report they can put in front of their CMO.

Action Group 1

Co-branded communications

Match-day push notifications, in-app banners, segment-targeted alerts. Open rates and taps tell you which sponsor messages earned attention and which didn't. Your sponsors get the same data, with no platform sitting in the middle deciding what to count.

Action Group 3

Member-only sponsor utility

Vouchers, discount codes, ticketed perks, exclusive content. Sponsors put real value in front of members; members choose to claim it. Redemption data tells your sponsor exactly how many people thought their offer was worth a tap — not how many were exposed to it.

Action Group 4

Sponsor reporting and post-activation proof

Every Action a sponsor attaches to rolls into a partner report: visibility, but more importantly earned interactions, redemptions claimed, and segments engaged. Export it as a PDF, drop it into the partnership review meeting, and replace "we think it reached around…" with numbers you can defend.

Every interaction is with a fan who chose to engage.

Social platforms count impressions. Your app counts decisions. Each fan in your Tiparra app opted in, identified themselves, and chose what's worth engaging with. The platform doesn't manufacture attention — your sponsors earn it by being useful to fans who own their own choice. Not a rented audience. Not a guessed reach. A real one, with agency.

Already running. Already working.

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Match-day app open rate across active Tiparra clubs

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Earned sponsor interactions per match

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Identified, opted-in fans across the Tiparra network

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"[PLACEHOLDER: Real quote from a Brumbies / Roar / Brave commercial or marketing lead. Operator-to-operator voice. Specific moment, not generic endorsement. Ideal angle: a sponsor activation that earned engagement the team can actually point to.]"

[PLACEHOLDER: Name]

[PLACEHOLDER: Role], [PLACEHOLDER: Brumbies / Brisbane Roar / CBR Brave]

Used by

[PLACEHOLDER: ACT Brumbies logo] [PLACEHOLDER: Brisbane Roar FC logo] [PLACEHOLDER: CBR Brave logo] [PLACEHOLDER: ACT Health logo]

Frequently asked questions

Ready to give your sponsors something worth their attention?

Stop selling impressions you can't prove. Build packages that earn engagement, prove value with data, and grow renewals on real numbers.