What does the calculator show?

Three things in your club's own numbers: how many people a social post reaches compared with a push notification, what your communication hours are worth at the replacement-cost rate, and what one sponsor or one per cent of members is worth at renewal. Each figure is a single multiplication you can check against the formulas on the page.

Where do the rates come from?

The organic reach rate is Social Status's 2026 Facebook benchmark. The push opt-in rate is the midpoint of Airship's 2026 iOS and Android medians. The volunteer hour value is the ABS-derived replacement-cost rate used in Australian grant calculators. All three are shown on the page with links, and all three can be changed.

Why does the time saving start at zero?

Because how much of your communication work moves from manual to automatic depends on your club. Fixture changes, reminders, results and sponsor posts are the usual candidates. Set the share from what you know about your own week and the calculator values it at your hourly rate.

What happens when I ask for the report?

Your inputs and the calculated figures come to us with your details. We write them up and email the report within one business day. Nothing is sent until you submit the form.

All resources

What Is a Club App Worth to Your Club?

Three calculations in your own numbers: who you actually reach, what your communication time is worth, and what one sponsor or one per cent of members is worth to you. Every rate is shown below and you can change any of them.

Figures update as you type. Nothing is sent until you ask for the report.

1. Who actually hears from you

A post on a social page reaches a small share of the people who follow it. A push notification reaches everyone who opted in.

Followers on your main social page

People you expect to install your app

People reached by one social post

People reached by one push notification

2. What your communication time is worth

Volunteer and staff hours spent on posts, emails, group chats and fixture updates, valued at the replacement-cost rate used for grant applications. You decide how much of it an app would save.

Hours per week on club communication

Weeks per season

Share of that time you expect an app to save:

Starts at 0%. Set it from your own experience of what moves from manual to automatic: fixture changes, reminders, sponsor posts, results.

Value of your communication time per season

Value of the time you expect to save

3. What one sponsor and one per cent of members are worth

The owned channel gives a sponsor measurable proof of value and gives members a reason to stay. This is the size of what is on the table at each renewal.

Number of sponsors

Average sponsor package ($ per season)

Number of members

Annual membership fee ($)

Sponsor revenue per season

Cost of losing one sponsor

Membership revenue per year

Cost of losing 1% of members

The rates behind the numbers

These are the only assumptions in the calculator. Change any of them.

Organic reach of a social post (% of followers)

Push notification opt-in rate (% of app users)

Value of a volunteer hour ($)

5.2% is the mean monthly Facebook organic reach rate for 2026 reported by Social Status. For comparison, Socialinsider's 2026 benchmark puts organic engagement at 0.15% of followers (Socialinsider, 2026).
50% sits between the 2026 median push opt-in rates of 48.85% on iOS and 53.3% on Android across all app categories, January to December 2025 data (Airship, 2026).
$47 is the replacement-cost value of an Australian volunteer hour derived from ABS Average Weekly Earnings, the rate volunteering peak bodies use in grant calculators (as summarised by TidyHQ, updated April 2026). Clubs outside Australia should enter their local rate.

How each figure is calculated

People reached by one social post = followers × organic reach rate
People reached by one push notification = app users × opt-in rate
Value of communication time = hours per week × weeks per season × hourly rate
Value of time saved = value of communication time × the share you set
Cost of losing one sponsor = average sponsor package
Cost of losing 1% of members = members × membership fee ÷ 100

Want these numbers written up for your committee or board? Ask for the report and we will send it within one business day with your inputs and the calculations shown.